Tools

I’ve tried to put put together a list of useful tools and software that either I’ve used in my own digital marketing efforts in the basketball world with clients and personal projects, or tools that have been mentioned to us by people we have interviewed on the DigiHoops Podcast.

Social Media

Tweetdeck
Track real-time conversations on Twitter from a single dashboard.

Hootsuite
Social media marketing and management dashboard.

Buffer
Easiest to use social media scheduler and analytics tool.

Edgar
Snappa
Easily create social media graphics if you do not have design resource available.

Pablo
Grum
Schedules and auto-posts (not reminders) to your Instagram.
Onlypult
Schedules and auto-posts (not reminders) to your Instagram but allows you to select video thumbnail (unlike Grum).
Piliapp
Easy to find emojis for desktop use on social.
Spredfast
Enteprise-level software for social media analytics.
Post Reach
View which influencers are sharing your content.

Project Management

Slack
Group chat platform.
Trello
Easily manage projects/tasks with Trello.
Google Docs
Grammarly
Free grammar checker if you are doing a lot of writing.

Email Marketing

Sumome
Mailchimp

Analytics

Google Analytics
Website analytics.
Iconosquare
Instagram analytics
Social Insight
Instagram analytics
Hashtracking
Track hashtag use

Video

Editing

Sony Vegas Pro
Adobe Premier Pro
Final Cut Pro
After Effects

Basketball Game Breakdown

WSC
SnappyTV
Synergy
Krossover

Smartphoneography

Apps
Phone Tripod
Rode VideoMic Me

Photography

Lightroom
Easy photo editing.

Libris by Photoshelter
Digital asset management made easy.

Live Streaming

Wirecast